- Check out the social proof of the vendor. Most online business entrepreneurs have and manage a broad range of social media accounts.
- Check out any reviews to ascertain the pros and cons of the online course you are considering to purchase.
- Ask friends and colleagues if they have heard of the vendor, the course and if they would recommend you purchase.
- Check out relevant forums to ascertain whether they have an active presence and what other feedback other members provide.
In many respects, what one course will suit one person, may not be suitable to another. Hence, if you are going to purchase a course, regardless of whether it is a low priced or high priced course, undertaking your own due diligence is essential.
Another aspect that is also essential is: Ask yourself the following two questions:
Will I implement the course content consistently in order to obtain the results promoted? Or, am I going to dick around and let the course simply take up space on my computer’s hard drive?
Trust is a huge factor for any business, whether online or offline. If you don’t trust the vendor, then why purchase the course, product or service.
Trial and error is also another factor. You can undertake all the due diligence in the world, be committed to implementing the course content yet, what the vendor is teaching simply plainly does not work or the content is out of date. Internet land changes very quickly. What one strategy would work even 6 months ago may have had the goal posts moved considerably by the time a customer purchases the course and attempts to implement the strategy.
Another way of approaching this aspect is ask yourself, whilst the course did not meet all expectations, what did I learn from the course? Every vendor does provide a relevant twist of some degree or other. Hence, it is a matter of looking for the hidden gems that you may implement and/or adapt slightly. Regardless every course will teach you something if you are willing to learn.
With some, you may be able to seek a refund within the 30 day mark. If the course content is such you feel you have been ripped off, then by all means seek a refund. If you find yourself learning some hidden gems, then put it down to experience, I did get or or two things from the course and move on. In other words: avoid becoming a serial refunder for the sake of it.
On of the best courses out there in internet land is Partners 2 Success. Yes, this is not a free course, however you can review the free webinar to ascertain whether this course will be right for you. Yes, you will have to pay some $$$ and an affordable amount of $$$ to implement the course. These implementation costs can be reduced if you are not a complete newbie straight from the starting gate. For example: if you already have an email marketing autoresponder, then you don’t need to pay for another one. If you already have a webiste and domain name, then it is a matter of updating in line with what John Thornhill is teaching.
If you prefer to listen to a Podcast of John talking about his programme:
Every vendor who produces a course puts an enormous amount of blood, sweat and tears into creating the course, even if some aspects are outsourced to freelancers or other service providers. They still have to take the time to develop the course overall content, the website content layout and so forth. Hence, please avoid being in too much of a hurry to totally dismiss the course entirely. Every vendor is putting their expertise and reputations on the line. Hence, ensure you give them the respect they deserve. If the content is so bad then if you are not going to recommend the course to another ensure you give very valid reasons for not doing so.