One of the things we do here at (EDP) Every Day People Communications is we purchase various products and put them through their paces to understand what works, what doesn’t and to tease out for our readers what not to waste their time and hard earned dollars one. In this article: How Ethical is This? we will discuss a specific vendor and what he’s suggesting in relation to JV Partnerships.
Well this morning we came across a vendor who was selling for around $3 a product on how to obtain cheap leads for around $0.04 cents. We became intrigued, so parted with the $3 to have a looksee at what is being promoted as the main strategy. (One of the aspects we love is reviewing all the various twists and turns that vendors come up with and if they’re simply rehashing BS or whether they’ve genuinely come up with a twist that is worthy of consideration and potential implementation.)
Well, we’re going to let our readers decide whether what the vendor is promoting as to whether it’s ethical or not. We have our own opinion and will not be undertaking what the vendor is recommending.
Basically the product is Rapid Cheap Leads and the so called twist is undertaking JV Partnerships. Now there’s nothing wrong with having a JV Partner for products you’re selling and we have no issue with this. What we found is questionable is how they’re utilising the JV Partnership. Basically if you sign up for the product, thinking you’re signing up with i.e. Rapid Cheap Leads email list, without your consent you have also signed up to every JV Partner email list they have organised to be a JV Partner with them. This is what we find is of questionable ethics. Hence our article: How Ethical is This?
Buyers Beware is all we can say. To us this is not looking after your list and your customers. To us, our customers are highly valued and treated with enormous respect as they can make or break a business. To not inform potential customers that by purchasing a product means as a buyer you’re suddenly on multiple email lists of vendors you may or may not have heard of, all vying for your business is highly unethical.
We wonder what would happen and may even put this test through it’s paces, whether customers would buy the product or want to obtain a free report, if they were informed that not only would they be on our list, but also the lists of every JV Partner we have an agreement with to promote our business. What do you think? Should we put this theory to the test or not? From your perspective is this an ethical strategy or not?